Global Wave Conference
Branding, Brand Strategy, Event Design
︎︎︎ Client: Surfrider Foundation
︎︎︎ Role: Visual Design, Branding, Event Design
︎︎︎ Industry: Environment, International Nonprofit
The Global Wave Conference unites top international experts from the surfing, conservation, and innovation sectors to address the world's most pressing ocean issues.
For three days in the heart of Santa Cruz, CA, Save The Waves Coalition and the Surfrider Foundation hosted the unforgettable 5th Global Wave Conference. This event brought together leading minds from the surfing, conservation, and innovation communities in a powerful effort to tackle the planet's toughest ocean challenges.
The conference gathered experts and leaders from over 14 countries, featuring more than 70 speakers representing over 100 organizations.
An audience of over 300 surfers, scientists, and activists attended, fostering a strengthened bond between the surfing and environmental communities through the sharing of challenges, successes, and lessons learned in conservation.
Tabby x Shein
Branding, Art Direction, Digital & E-Commerce Strategy
︎︎︎ Client: Tabby
︎︎︎ Role: Visual Design, Branding and Art Direction
︎︎︎ Industry: E-Commerce
Tabby's primary objective is to revolutionize the shopping experience by offering flexible payment solutions that empower consumers to shop seamlessly online and in stores.
The app allows users to split payments into installments or pay immediately, interest-free. It integrates with numerous retailers, simplifying checkout with secure payment methods and offers personalized shopping recommendations.
Overall, Tabby aims to enhance financial flexibility, simplify shopping, and improve overall customer satisfaction through innovative payment solutions and a user-friendly interface.
Marta Fengari Tattoo Studio
Branding, Brand Strategy, Art Direction
︎︎︎ Client: Marta Fengari
︎︎︎ Role: Brand Design & Brand Strategy
︎︎︎ Industry: Art & Design
Presenting my full-packed Branding proposal for Marta’s tattoo studio. For this one, I wanted to ensure a fusion of edginess, fearlessness, and color that resonates with the local community.
The heart of this revamp also lies in a carefully curated messaging strategy that speaks directly to the target audience. Social media, being the pulse of modern communication, received special attention throughout the alignment of the brand’s Messaging & Positioning, as I believe that a truthful, consistent, galvanizing storytelling is fundamental to the full understanding of, not only what the product itself offers but, more importantly, which core values the brand holds.
All social media templates aim to reflect the brand's newfound vibrancy, ensuring a cohesive and engaging presence across platforms, inviting our audience into a world of creativity and storytelling.
My favourite part was, undoubtedly, creating the illustrations for this fun, fun project — each one plays a pivotal role in conveying the brand’s core values. These illustrations serve as a powerful visual language, reinforcing our commitment to creativity and authenticity.
Nmbrs Accountancy Event
Branding, Brand Strategy, Event Design
︎︎︎ Client: Nmbrs
︎︎︎ Role: Visual Design, Branding, Event Design
︎︎︎ Industry: HR & Payroll
The primary objective of this event — Nmbrs Annual Updates and Networking Event — is to disclose the latest updates from Nmbrs, an advanced HR & Payroll Software. Additionally, the event aims to expand the target audience's professional network and inspire attendees through insightful sessions.
This event is specifically designed for professionals working in accountancy or payroll administration firms. Whether you are a seasoned expert or a budding professional in the industry, this event offers valuable takeaways for everyone involved.
All of the attendees had the opportunity to engage in sessions that review the significant milestones and achievements of Nmbrs over the past year, as well as gain insights into how these developments have shaped the industry and what they mean for your practice.
The event was also a place where one could build valuable relationships, and connect with peers from accountancy and payroll administration firms. Share experiences, exchange ideas, and form connections that could lead to future collaborations and professional growth.
New Voices
Creative Direction, Branding, Logo Design
