Marta Fengari Tattoo Studio
Branding, Brand Strategy, Art Direction
︎︎︎ Client: Marta Fengari
︎︎︎ Role: Brand Design & Brand Strategy
︎︎︎ Industry: Art & Design
Presenting my full-packed Branding proposal for Marta’s tattoo studio. For this one, I wanted to ensure a fusion of edginess, fearlessness, and color that resonates with the local community.
The heart of this revamp also lies in a carefully curated messaging strategy that speaks directly to the target audience. Social media, being the pulse of modern communication, received special attention throughout the alignment of the brand’s Messaging & Positioning, as I believe that a truthful, consistent, galvanizing storytelling is fundamental to the full understanding of, not only what the product itself offers but, more importantly, which core values the brand holds.
All social media templates aim to reflect the brand's newfound vibrancy, ensuring a cohesive and engaging presence across platforms, inviting our audience into a world of creativity and storytelling.
My favourite part was, undoubtedly, creating the illustrations for this fun, fun project — each one plays a pivotal role in conveying the brand’s core values. These illustrations serve as a powerful visual language, reinforcing our commitment to creativity and authenticity.
︎︎︎ Role: Brand Design & Brand Strategy
︎︎︎ Industry: Art & Design
Presenting my full-packed Branding proposal for Marta’s tattoo studio. For this one, I wanted to ensure a fusion of edginess, fearlessness, and color that resonates with the local community.
The heart of this revamp also lies in a carefully curated messaging strategy that speaks directly to the target audience. Social media, being the pulse of modern communication, received special attention throughout the alignment of the brand’s Messaging & Positioning, as I believe that a truthful, consistent, galvanizing storytelling is fundamental to the full understanding of, not only what the product itself offers but, more importantly, which core values the brand holds.
All social media templates aim to reflect the brand's newfound vibrancy, ensuring a cohesive and engaging presence across platforms, inviting our audience into a world of creativity and storytelling.
My favourite part was, undoubtedly, creating the illustrations for this fun, fun project — each one plays a pivotal role in conveying the brand’s core values. These illustrations serve as a powerful visual language, reinforcing our commitment to creativity and authenticity.
New Voices
Creative Direction, Branding, Logo Design
︎︎︎ Client: Casa Macau
︎︎︎ Role: Creative Direction, Branding, Logo Design
︎︎︎ Industry: Branding
Casa Macau is a groundbreaking vegan skincare brand that goes beyond traditional beauty routines.
With a profound mission to nourish your skin while safeguarding our planet, they are redefining well-being rituals.
Every product, every formula they so rigorously develop, reflects their unwavering dedication to sustainability and efficacy, making them a the pioneers of conscious skincare innovation.
︎︎︎ Role: Creative Direction, Branding, Logo Design
︎︎︎ Industry: Branding
Casa Macau is a groundbreaking vegan skincare brand that goes beyond traditional beauty routines.
With a profound mission to nourish your skin while safeguarding our planet, they are redefining well-being rituals.
Every product, every formula they so rigorously develop, reflects their unwavering dedication to sustainability and efficacy, making them a the pioneers of conscious skincare innovation.
Pomar
Branding, Brand Strategy, Art Direction, Illustration
May 2021
︎︎︎ Client: Inês Mendes and Jorge Pio
︎︎︎ Role: Brand Design & Brand Strategy
︎︎︎ Industry: Local Market Supplier
Pomar is an organic, no-chemical market place and online platform that is commited to sustainability and ethical practices, which means that they're not just providing crisp, vibrant vegetables to juicy, sun-kissed fruits, and a selection of fresh produce to the customer, but also working towards preserving the environment and its ecosystems.
︎︎︎ Role: Brand Design & Brand Strategy
︎︎︎ Industry: Local Market Supplier
Pomar is an organic, no-chemical market place and online platform that is commited to sustainability and ethical practices, which means that they're not just providing crisp, vibrant vegetables to juicy, sun-kissed fruits, and a selection of fresh produce to the customer, but also working towards preserving the environment and its ecosystems.
New Voices
Branding, Brand Strategy
︎︎︎ Client: Trojan Horse Was a Unicorn
︎︎︎ Role: Brand Design & Brand Strategy
︎︎︎ Industry: Community & Service Design
New Voices is a diversity and inclusion program that aims to extend access to a 6-day event to participants from under-represented groups in the industry and, hopefully, come back reinvigorated, more educated and eager to bring change into their own communities.
This initiative aims to create a community of empowered creatives and creators, educators and promoters of change that become ambassadors in their own communities, so they can successfully pass on teachings and experiences for upcoming artists.
︎︎︎ Role: Brand Design & Brand Strategy
︎︎︎ Industry: Community & Service Design
New Voices is a diversity and inclusion program that aims to extend access to a 6-day event to participants from under-represented groups in the industry and, hopefully, come back reinvigorated, more educated and eager to bring change into their own communities.
This initiative aims to create a community of empowered creatives and creators, educators and promoters of change that become ambassadors in their own communities, so they can successfully pass on teachings and experiences for upcoming artists.
Aurora Apparel Brand
Branding, Brand Strategy, Art Direction
︎︎︎ Client: Inês Mendes
︎︎︎ Role: Brand Design & Brand Strategy
︎︎︎ Industry: Apparel & Beauty
Aurora is a brand driven by what is real, by what is honest. It is an invitation to reconsider what is really fundamental — what lies at the surface, or what is deep whithin?
︎︎︎ Role: Brand Design & Brand Strategy
︎︎︎ Industry: Apparel & Beauty
Aurora is a brand driven by what is real, by what is honest. It is an invitation to reconsider what is really fundamental — what lies at the surface, or what is deep whithin?